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Wear the Fun in Moore Maxxam

Launching online this week, the family team behind new clothing brand Moore Maxxam set out on an adventure to create a collection of revolutionary, sustainable, comfortable, and multi-purpose slow fashion clothing, kicking off with the Mini Maxx collection for kid’s aged 6 months to 14 years.

The story started when Rosemary Moore invented the unique MAXXAM® fabric in the early 1980s which took the fashion world by storm and became renowned for its 4-way stretch, tactile characteristics, and one-size-fits-all seamless clothing used predominantly for adult clothing and swimwear (you can also find it in the Victoria & Albert’s permanent collection).

Rosemary and her daughter Iona co-founded Moore Maxxam as they felt the younger generation should enjoy its incredible characteristics. Then Misia, Iona’s sister, came on board after she fell in love with the fabric and noticed that kids loved wearing it as much as she loves wearing it herself.

Fun, colour, and movement permeates through the entire brand. The Mini Maxx Collection, available at www.mooremaxxam.com, comprises four pieces; a bodysuit, a playsuit, long shorts, and a vest top – all designed to be multi-activity so you can dance, swim and play.

Each style has been thoughtfully designed just for kids and comes in three bold colours – Tang (vibrant orange), Sky (stand-out blue), and Zest (a very bright citrusy yellow). The incredible MAXXAM® fabric features 100% stretch which means it can double in size. Just three sizes – small, medium, and large – stretch 14 years, and even adults can fit into the medium and large sizes. The smallest size (6m – 3 years) is also designed for a perfect fit around a nappy. The range includes:

Bodysuit – A bodysuit and swimsuit in one. Fitted but flexible to support you in doing what you love. Style it with leggings, a skirt or just by itself! From £50.

Long Shorty – Swim shorts, exercise shorts, causal shorts – wear for whatever adventure comes your way! Designed with a bit of extra leg length to protect those thighs from the summer heat. From £50.

Playsuit – This comfy and adaptable all in one is just what you need for a full day of activities! Go straight from your swim or dance classes into a play date with friends. From £55.

Vesty – Style this snazzy, soft, and stretch vest top with our shorts for any sporty occasion. Or just wear it casually with some jeans to hang with friends. From £50.

All styles are made from MAXXAM®, the unbelievably soft, stretchy, and seamless (i.e., no itchy seams) fabric that hugs you as you grow. High quality, multi-purpose and long lasting, you can stretch in your styles for years and years. Now that is what we call slow fashion! MAXXAM® can also go with you anywhere – it is water friendly, sport friendly, and play friendly.

For consumer or wholesale enquiries please visit www.mooremaxxam.com.