Vogue Williams Parenting Must Haves…

Vogue Williams, radio & TV presenter, model and mum shares her must-have parenting products with The Baby Show:


I love the BabyBjorn bouncer. We had one of these when we had Theodore and they are brilliant. You can get attachments for them, so that it can turn into a little activity chair for your baby. We recently got the leopard one for Gigi which I love, but this bouncer will last you through all of your kids as it is washable! 


The Bugaboo Fox buggy was the main buggy we got for Theodore and then Gigi used it after she was born. It’s very long lasting and super comfortable, plus you can attach a seat to the back, which is where T sits now!

Baby Gym

I always find myself looking for ways to occupy Gigi. We got a gorgeous wooden play gym from Scandiborn and I just think they have the most gorgeous toys for all age groups. 

Travel steriliser

I use the Avent Travel Steriliser. This steriliser is really compact, you can take it away with you and you can store it away in a cupboard, so there’s no need to have a messy steriliser sitting out.

Baby Clothes

In terms of clothing, there are so many baby brands I love, but some of my favourites are Rachel Riley, Pop My Way, MORI, Mini Rodini, Oliver Baby, Mini A Ture and Il Gufo. All of these brands are really good quality, so will stand the test of a messy baby!


I think aden + anais do the best ones. You will need lots of these, we use them for everything, you can never have too many!

Breast Pump

My favourites are the Medela Swing and the Elvie. They are expensive, but have lasted me two babies so far and if we have more I will know I will be able to use them again.

High Chair

I really love the Stokke Trip Trap as you can use it from newborn upwards plus it’s easy to clean.


Snuz do a lovely range of super soft sheets.

Moses basket

We got a really beautiful Moses for our sitting room from The Little Green Sheep.

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