For many years the beauty and nail salon market has been growing rapidly, with new establishments opening and many nail technicians offering remote services to keep customers looking and feeling their best.
The Coronavirus pandemic has temporarily closed all nail salons and beauty clinics as the world battles to reduce the number of infections and fatalities.
For salon owners, staff and customers alike, this development is devastating, but businesses can adapt to try and survive and continue to offer their clients the services they need to look as good as they feel.
It might sound impossible to offer nail services when you’re not allowed to be less than 2 metres away from your customers, but as we highlight in this article, a proactive and creative approach will help you to adapt around this challenge.
Communicate With Your Customers Throughout The Crisis
The pandemic has thrown every aspect of our everyday lives into chaos, leaving many consumers unsure of what is happening to their favourite businesses. To ensure that your clients feel valued and are aware that you will be reopening as soon as it is safe, you should communicate with them. Use your social media profiles to reach a wide range of customers, both old and new, and inform them about what is happening with your salon. For regular customers, you could consider offering personalised text or email messages to reassure them and let them know how much you value their continued support.
Find New Sources Of Revenue
Providing nail care treatments is impossible during the lockdown, but that doesn’t mean that you can’t support your clients and make some money at the same time. You could consider creating beautiful, custom press-on nails for clients during the lockdown so that they can still get their nails dressed up even when they have nowhere to go.
Decontaminate Your Salon Before Reopening
When the lockdown is lifted, and you are able to start the process of reopening your salon, you need to make sure that you keep your customers safe. Work with commercial cleaning specialists Ideal Cleaning to create a completely clean and decontaminated salon. By hiring the company’s experts to thoroughly disinfect your space, you will be able to reassure customers that they will be safe when they visit your salon.
Be Prepared To Be Busy
Having been stuck indoors without access to professional nail care for several months, your customers will be clamouring for any available appointment. As such, it’s important that you clear your schedule and be ready to support a wide variety of loyal and new customers. Order extra supplies of cotton swaps, disinfectant, nail files, polish and any other items you need to create beautiful nail designs for your clients.
Keep Up To Date With The Latest Government Updates
Social distancing measures look set to continue well into the future, and the corporate market will operate a phased return to normality over the coming months. Until a vaccine is developed, the UK will still be at risk of a second wave of infection, so it’s crucial that you stay up to date with the latest official advice and be ready to adapt again if necessary. By keeping yourself informed and being flexible, you can ensure that, no matter what happens, you will always be available to provide your clients with the expert nail care, support and advice they desire.