The Baby Show – 1st – 3rd March 2019

The Baby Show’s New Arrivals – The latest innovations and hottest brands being unveiled at The Baby Show…

It’s just three weeks until The Baby Show with MadeForMums, returns to ExCeL London. Each year the UK’s leading, and most innovative, emerging brands use the show as a platform to launch new products and this year is no different! Whether you’re a tech-loving parent, a fashion-conscious Dad or an eco-loving mum – there’s an array of products on sale to tempt and impress!

For Tech Loving Parents

Owlet Baby Care

Launching for the first time in the UK, the Owlet Baby Care introduces the revolutionary Owlet Smart Sock 2. UK parents can now access cutting edge ‘pulse oximetry’ technology in their own home to track their baby’s heart rate and oxygen levels unobtrusively, while baby sleeps.  The Smart Sock sends notifications via a Bluetooth low energy (BLE) base station to the parents’ smartphone, making it easy to check if their baby is sleeping soundly. If a baby’s heart rate or oxygen levels deviate outside of the pre-set levels, parents are notified by the base station and the Owlet app.

Also launching is the Owlet Cam which allows parents to hear, see and talk to their baby from anywhere! Together, the bundle provides parents with the most complete baby monitoring system ever, allowing them to track their baby’s heart rate, oxygen levels and get proactive notifications about their baby’s wellness all in one app.

Owlet Smart Sock 2 available for £269 and the Owlet Camera for £149. £369 together. Stand G45.


Sick of waiting to see the doctor? This amazing new app offers parents in London access to highly qualified doctors at your convenience! Simply log in at any time, seven days a week and the doctor will come back to you – and come to your door! or Download App from Apple Store/Google Play

The app is free to download and then their Doctor home visits start from £90. Stand P43.


Bluebell is a revolutionary monitoring system to support parents at every step from day one. It uses advanced wearable technology for both parent and baby that connects seamlessly to the main Smart hub, as well as the Bluebell mobile app. The Bluebell Baby monitor which has an incredible battery life of several days, silently observes baby which alerts mum or dad. The waterproof monitor has hypo-allergenic soft casing and strap, that easily attaches to baby’s clothing. For your baby, it monitors sleep, breathing rate, skin temperature, activity level and also alerts if no breathing is detected or if the baby rolls onto their tummy. For mum or dad, the Bluebell Parent wristband is designed around parents’ needs. It keeps them intuitively informed of how the baby is doing, receives monitoring and routine alerts, and easily tracks baby’s activities such as baby feeds and nappy changes. And it even monitors the wearer’s sleep, step count and activity level!

A monitoring system like no other, it is set to take the industry by storm!

£299 – Stand K41.

The milkymeter™

Measure the exact temperature of your baby’s milk with brand new, milkymeter,™ launching for the first time at The Baby Show. Simply put the device inside your baby’s bottle which is filled with milk and pop it in the microwave. Once the blue light on the milkymeter™ turns green you know it is the perfect temperature for baby, meaning you’ll never have to wait for milk to cool down ever again or overheat the milk, avoiding it losing vital nutrients!

£45. Stand H52.

On the Move sleep bags from Ergobaby

The brand new Ergobaby ‘On the Move Sleep Bag’ enables seamless switching from naptime to playtime and back again. Perfect for lounging, sleeping, toddling and more, its wealth of handy features makes it practical and easy to use. There’s even a travel-friendly harness opening for strollers and car seats. Suitable from six months to three years, the specially designed ‘just right’ fit means the length of the bag can be easily modified to prevent trips and allow the bag to grow with the baby.

Available for the first time at The Baby Show for £29.90. Stand G70.


Shnuggle Air Bedside Crib

Shnuggle will be unveiling their new beside crib – the Shnuggle Air – the only crib-to-cot from birth to beyond. With all the key features of baby’s first bed to provide a safe, close and cosy sleep space from birth, it is uniquely designed to grow with baby; converting to a stylish cot and extending the safety and comfort for toddlers up to approximately two years of age. Designed with breathability at its core, the dual view, mesh sides help to maximise airflow as well as allowing parents to keep a watchful eye on the baby. Extremely versatile, the Shnuggle Air has seven height adjustments to fit most bed heights and attaches securely and easily to most standard bed frames.

Available for £199.95. Stand M60.

The didofy Lotus stroller

Launching at The Baby Show is the new didofy Lotus, an intelligent, intuitive and trustworthy auto-folding 3-in-1 baby stroller. Simple to use, smart and stylish it means no more wrestling with complicated folding mechanisms while multi-tasking with baby, a sibling or shopping! At the press of a button it folds and unfolds in an easy to store collapsed size, opening in just eight seconds and closing in just seven!

Available for £950. Stand G30.

For Baby’s Health

Gentle Cleansing Gel & 123 Vitamin Barrier Nappy Cream from Mustela

Mustela’s brand new gentle cleansing gel is ideal for use from birth that thoroughly cleanses and soothes. Their new 123 Vitamin Barrier Nappy Cream has been specially formulated to act on the factors that trigger skin discomfort at its source thanks to its unique ingredients.

£6.95 (123 Vitamin Barrier Nappy Cream), £10.50 for 500ml or £14.95 for 750ml (Gentle Cleansing Gel) – Stand F41.


kiddo® is a new French brand that soon will be launching their first product the kiddo’z: a smart milk powder dispenser that adapts directly to baby bottles. This invention has been conceived by two young parents, while bottle feeding their daughter in the middle of the night. As all parents have experienced, preparing the baby bottle when you’re out and about or late at night is not an easy task. This creation makes it much easier by helping parents to prepare their baby bottles in advance. Designed with a patented system that only takes a few steps to save a lot of time for parents and the baby, the kiddo’z can hermetically store up to 30 grams of milk formula. By previously filling the bottle with water, your baby bottle is ready to be used. Whenever and wherever you want to feed your baby, a simple gesture can release the powder into the bottle. Parents just have to mix and the baby bottle is ready!

Available for £6 Stand J54.

For Fashionista Families

Stylish range of bags from celebrity favourite, Tiba + Marl

Inspired by the catwalks and street-style, their award-winning collection of changing bags breaks the mould for cool, modern parents.   They are water resistant, wipe-clean inside and out, unisex and made of premium materials ensuring the highest quality. They have proved a hit with the likes of Fearne Cotton, Russell Brand, Jessie Ware and Binky Felstead and their products will be on sale for the first time at The Baby Show!

Prices range from £35 to £125. Stand E28.

The new Mesemerize Range from Hotmilk Lingerie

Hotmilk Lingerie has teamed up with New Zealand’s plus-size model, Isabella Moore to help launch their latest 1-19 Mesemerize collection. The sexy and provocative lingerie brand for expectant and breastfeeding mothers urges women to feel aspirational and the new Mesemerize collection does not disappoint. Once again, Hotmilk has redefined nursing and maternity bras with their hypnotic array of seductive styles, alluring lace and ethereal light-weight fabrics that enhance and support your natural curves.  Compelling design and incognito technical detailing offer multifunctional bras with incredible support and irresistible styling.

Stand N41.

Amazing new baby carriers from new exhibitor, Tula

Tula is a brand new exhibitor to The Baby Show and creates beautiful, stylish baby carriers. Their fully adjustable, ergonomic baby carriers have variable width and height settings to customize its fit to your growing baby. A hit with the likes of Daniel Craig, babywearing has rocketed in popularity thanks to how easy it is to travel with your baby from A to B – and how stylish these American designed carriers loo

Prices from £119.90. Stand L60.

Super cute clothing from Tobias & The Bear

Tobias & the Bear create super cool clothing for your little one and will be exhibiting for the first time ever at The Baby Show! Ranges include Harry Potter themed rompers and loungewear, adorable animal-themed leggings and bedding. It’s something truly unique that is perfect for a gift for your little one.

Stand N48.

New Jewellery Range from Nibbling

The Nibbling boutique range of premium accessories is adding a dash of colour and a splash of style to its beautiful new Spring/Summer 2019 collection which will be available for the first time at the Baby Show.

They will be launching the Petal dummy clip – complete with large textured flower silicone bead detailing that can attach a soother to anything from a car seat, pram or clothing, offering parents and carers a lifeline from inevitable traumas caused by lost dummies! Available in four colour combinations, baby blue, pearl, pink and geo pastle.

Available from £14 each or three for £28. Stand E39

For the Nursery

Toddler’s First Sofa Chairs from Comfi-Plush

Inject some fun into your nursery with the new Flutter the Butterfly and Bizzi the Bee from Comfi-Plush. Brand new sofa chair designs they are bound to bring your nursery to life and add some character – your child’s first lounge chairs!

Visit the Comfi-Plush stand to view the range of easy to care for, hardwearing animal character chairs with washable zip covers.

Order at the show for FREE Speedy Delivery to Mainland UK.

Prices from only £22.99. Stand C39.

Nuby’s Little Fox Nursery Range

Nuby’s newest Nursery collection is set to make babies’ nurseries look cuter than ever. Inspired by woodland creatures, this range has a little Fox as it’s star character and includes gorgeous matching items to help create an entire fox themed nursery space. Available in soft, dreamy, neutral colours with just the right pops of colour here and there, every product has been designed with babies’ developmental needs in mind and made using high-quality materials, so the entire collection can be cherished forever.

Stand K70.

Gorgeous Scandi design inspired nursery decorations from Mea Bee Design

Make your nursery fully insta-worthy with a little help from a Scandinavian inspired brand, Mea Bee. Their unique nursery decorations and soft furnishings will make your nursery to talk of the talk.

Stand D43.

For Eco-conscious Parents

Bamboo Baby Wipes from The Cheeky Panda

The Cheeky Panda’s bamboo baby wipes have landed! This 100% biodegradable bamboo and 99% water infused product channels the high quality of existing products to offer all loving parents a more environmentally friendly alternative to the traditional wipes for their babies. Forged from Mother Nature herself, these cheeky wipes are proudly vegan and officially cruelty-free. 64 biodegradable wipes per pack and 100% recyclable packaging.

Available for £2.99 per pack or £3.00 for two packs. Stand G50.

Organic clothing from Talula Little

Husband and wife run, Talula Little is a new baby clothing brand that operates in a totally transparent way, sourcing their products ethically and sustainably. They produce super-soft, long lasting, high quality clothing that is designed to grow with your baby. They have a unique approach to their designs, showcasing their values as a brand and everything they make is vegan-friendly and 100% chemical-free. Co-founder Lisa is a qualified Yoga teacher and Talula Little offer fabulous FREE post-natal yoga and mindfulness to all new mums and promote the importance of wellness.

Stand D45.

The Baby Show returns to the ExCeL London Friday 1st – Sunday 3rd March. The advanced ticket price is £14.70pp* on Friday and £15.70pp* for either the Saturday or Sunday, while on-the-door tickets cost £20pp.

For more information visit

Opening times:

Friday 1st March: 9.30am – 5.30pm

Saturday 2nd March: 9.30am – 5.30pm

Sunday 3rd March: 9.30am – 5.30pm