Raise your pits with Pride with Wild’s Limited Edition Rainbow Case!

With every Pride case sold, a donation will be made to Switchboard LGBT+ Helpline, helping to support the LGBT+ community.

Wild, the natural cosmetics company, has created a limited edition deodorant case to celebrate Pride

all year-round and to support Switchboard LGBT+ Helpline, an organisation dedicated to providing a one-stop listening service for LGBT+ people on the phone, by email or through instant messaging.

Wild will donate 50p from the sale of every Pride case sold, to Switchboard LGBT+ Helpline, helping to support the LGBT+ community year-round.

“Whilst this case is a celebration of pride and a symbol of support for LGBT+ communities, we know that there is still a long way to go for LGBT+ inclusion” said Freddy Ward, co-founder of Wild. “As a company, we are committed to being an inclusive brand 365 days a year – where all armpits are welcome”Said Co-Chair, Tash Walker from Switchboard LGBT+ Helpline “With Wild’s values anchored in making the world a better place, this partnership was a no-brainer”

So brighten your morning with this vivid rainbow case in celebration of diversity, inclusivity and love.

Wild’s cases, designed to last a lifetime with aluminum alloy, are also available in aqua, coral, purple,pink, electric blue and black.

Wild scents make for a welcomed departure from atypical deodorant fragrances, branching instead to wildly welcoming: Jasmine & Mandarin Blossom, Fresh Cotton & Sea Salt, Orange Zest, Coconut Dreams, Mint Eucalyptus, Bergamot Rituals and Sandalwood & Patchouli – with new additions always on the horizon.

Wild’s refill is made from bamboo pulp and is 100% biodegradable. Once you’ve finished a refill, you can put the empty bamboo pulp packaging in your paper recycling or compost heap where it will decompose in 6-12 months.

Wild is completely single-use plastic-free and since its launch has saved thousands of tonnes of plastic from entering landfill.

Created from essential oils, enjoy an upgraded formula to provide even longer-lasting protection from body odour including:

– Magnesium Hydroxide – counteracts odour-causing bacteria on the surface of the skin without being absorbed into the skin to help keep you smelling fantastically fresh.

– Zinc Ricinoleate – This ingredient is a compound that absorbs and traps odour molecules, which means the odour receptors in your (or anyone else’s nose) will never smell them.

– Tocopherol – A natural form of Vitamin E. An antioxidant which preserves the deodorant by preventing the degradation of the natural ingredients.

– Tapioca Starch – An absorptive powder extracted from the roots of the cassava plant that absorbs moisture and keeps your armpits dry.

– Caprylic/Capric Triglyceride – Used as an emollient which helps Wild glide smoothly across your underarms.

– Sodium Bicarbonate – Very effective at controlling odour. It is added in minimal quantities to reduce the risk of skin irritation.

– Sunflower Seed Wax – Rich in Vitamin E to keep the skin moisturised.

– Shea Butter – High quality butter with superb moisturising qualities

Posted straight to your door in 100% recyclable packaging, the subscription starter pack, consisting of one case and one refill of your choice, is available for just £12, whilst the non-subscription trial pack –in which customers get to try three of the available scents – is £25.

The subscription service is then delivered in a pack of 3 at £5 per refill, where customers pay just £15 every three months, making Wild great value for money at the same time as being wholly sustainable.

The Wild limited edition Pride case is available from 12th October 2021 via: