PO.P on a truly iconic stripe this Autumn!

To celebrate a milestone birthday, ethical kidswear brand Polarn O. Pyret has given its much loved iconic stripe a seasonal twist, with three new colours now available. Super soft and undeniably cosy, the 100% GOTS organic cotton tops and leggings are an absolute must for little one’s wardrobe.

For the new season and to mark its 45th anniversary, the eco brand has given its classic print an autumnal makeover. With earthy brown tones, soft rose pink and fresh sky blue, the new stripes have a gorgeous marl effect to create the perfect cosy vibes for the cooler months ahead. 

 The striking and stylish prints can be mixed and matched across the stripey collection (as well as coordinated with other prints in the season), and look great on girls and boys. Available from 0+ years, with the long sleeve tops going up to 6 years and the leggings to 8 years. Also available is the sweetest hat for newborns, with bear ears for the added cute factor!

Promising the ultimate comfort, the designs feature flat seams and a soft ribbed neckline and cuffs. They are ideal for everyday whether little ones are at home, hitting the park, on a playdate, or off to nursery.  

Sustainably designed and manufactured, this core collection truly reflects the brand’s commitment to high quality, creating long lasting garments that have been thoughtfully created for little ones to play in for years (and handed down from generation to generation). The super soft organic cotton is not only gentle on skin and washes brilliantly, it is kinder to our planet and ensures better conditions for farmers – a win-win! 

Speaking about the new stripe collection and the brands anniversary, Mats Nilsson, Polarn O. Pyret’s UK Managing Director said: “45 years of creating sustainable kidswear is a milestone not to be missed and launching a trio of new celebratory designs as part of the iconic PO.P stripe collection was a brilliant way to mark it. The tones and texture of the new colours are perfect for the upcoming season – cosiness is guaranteed.”

RRP: From £7 |