Nu Denmark – Feminine • Raw • Sophisticated

The fashion brand NÜ was first introduced in Denmark in 1997.

Creating sophisticated, edgy and feminine fashion with the strong and style-conscious woman in mind.

Launching six collections a year, the brand has a total of 800 new styles. Each collection consists of complete outfits of trousers, skirts, dresses, jackets, tops, knitwear, leather and accessories.

NÜ styles are designed to stand out without being loud. The essence of NÜ is high-quality fashion made from luxurious materials such as viscose, lyocell, cotton, silk, wool and leather, embellished with handmade prints and embroidery.

NÜ’ has always remained clear: “We want to create luxurious quality fashion that has a raw, feminine and sophisticated simplicity; we want to run a healthy company with happy employees; and we want to be socially responsible with a focus on ethical production and good working conditions”.

Bounce loves:


Feminine lace top with beautiful laces at the bottom and by the neckline. The top has thin, elastic and adjustable straps.

  • Soft, smooth and opaque inner layer
  • Elegant, embroidered outer layer

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Cardigan in a very soft and exquisite viscose quality. The fabric is in a delicate rose colour with pretty, shimmery lurex and has small, decorative holes in the fabric by the sleeves, front and back. The lining is incredibly soft and comfortable and made from a viscose and cotton blend that gives an amazing comfort. Style this jacket with a black t-shirt and a pair of leather trousers as well as boots to create a feminine and raw look, and complete your outfit with a small leather bag.

  • Elastic ribhems with shimmery lurex by the collar, the cuffs and at the bottom part
  • Practical zipper closing at the front

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Dress in a very smooth and soft viscose quality as well as a long fit, which ensure an amazing comfort. The dress has a beautiful, deep blue colour, as well as long, slightly transparent sleeves with button closing at the cuffs. Style this dress with a pair of pretty boots, trainers or high heels depending on the occasion.

  • Hidden, through-going button closing at the front
  • Elegant collar

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Power stretch trousers in a very smooth, soft and stretchable rayon quality with a pretty stripe in a shiny fabric at the side of the legs, which create a leg lengthening effect. The trousers have pleats at the knees that create a cool and raw look, as well as two decorative pockets on the thighs at the front. Style these trousers with a long and slightly oversized shirt with a pair of boots for a raw and sophisticated look.

  • Great cut and a high waist that ensure an amazing comfort
  • Two practical front pockets and back pockets
  • Power Stretch

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Long, black jacket in a very light and exquisite linen quality. The jacket has discreet stripes in a slightly transparent and shiny quality. The sleeves can be turned-up to a 3/4 length, which gives the jacket a more casual expression. The jacket is made from a light quality and can be worn inside as a long cardigan. Style this jacket with a white t-shirt and high waisted trousers to create a long and beautiful silhouette.

  • (Size small) Front length: 119 cm / Back length: 120 cm
  • Two practical front pockets and a button closing at the front
  • Long slit at the back that gives a nice fall
  • Elegant lapel

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Very comfortable and stretchable jeans in a black, exquisite cotton blend that gives an amazing comfort. Style these black jeans with a white t-shirt and a leather jacket for a cool and raw look, or combine the jeans with a shirt and a blazer for a sophisticated and trendy look.

  • Practical button and zipper closing
  • Three front pockets and two back pockets
  • Stretch
  • Cha fit

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Blouse in a super soft and stretchable quality with beautiful lurex, which gives the blouse an elegant and feminine expression. The blouse has a very pretty knot detail by the deep neckline. Because of the transparency of the fabric, the blouse can easily be combined with one of our basic tops. Style this blouse with a shirt and high heels for parties, or style the blouse with a leather jacket and a pair of black trousers for a feminine and raw look.

  • Very soft and stretchable
  • Pretty knot detail
  • Slightly transparent fabric

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Scarf with stretch and raw hems in a soft and warm wool quality. The scarf can be worn in various ways.

  • The scarf measures 180×60 cm
  • Available in various colours

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NÜ pieces are designed to be mixed and matched across the collections, and with their ‘7 days in 7 ways’ campaign, you can create seven different looks with just seven items of clothing.

We think this brand is fresh, edgy and feminine, for more styles or to keep up to date with NUs collections see >