Kit & Kin, launch of its new and improved baby wipes…

99% water, 100% plant-based towel and hypoallergenic – the mother of all baby wipes from Kit & Kin

Kit & Kin, the eco-friendly family brand co-founded by Emma Bunton, is thrilled to announce the launch of its new and improved baby wipes formulation, now containing 99% water and a touch of soothing aloe vera.

Parents will be delighted to hear that this bestselling and award-winning product is now even kinder on little ones’ delicate skin, made using only the purest and most gentle ingredients to cleanse and protect tiny bottoms.

Not only are Kit & Kin baby wipes created to be kind on baby’s skin, but also to our world. The super soft, earth friendly wipes are made from sustainably harvested fibres and a plant-based material that is fully biodegradable, helping protect the planet’s natural resources for generations to come. Like all Kit & Kin products, they contain absolutely no harsh chemicals and are clinically tested to ensure they’re hypoallergenic and suitable for the most sensitive skin.

Providing premium performance, the strong, and ultra-absorbent baby wipes are perfectly versatile for all kinds of use – cleaning bums, blitzing sticky counter tops and keeping face, hands and toys fresh.

Kit & Kin is proud to be a member of PETA (People for the Ethical Treatment of Animals). By purchasing cruelty-free products you can help save a number of animals from excruciating tests and a lifetime of suffering.

As with all Kit & Kin products, the baby wipes give back: every pack sold will help fund the purchase of threatened tropical rainforest through the World Land Trust (WLT), helping to maintain a vital eco system that provides clean air, lifesaving medicines and safe havens for some of the planet’s most endangered species. Kit & Kin’s giving back programme also supports women and children in rural Guatemala through educational scholarships, family planning clinics and healthcare.

Commenting on the launch of the new baby wipes, Kit & Kin Co-Founder, Emma Bunton said:

“We’re so excited to launch our new wipes which offer families the very best solution both for baby and for our world. Made with a 99% water formulation on a 100% sustainable and biodegradable plant-based towel, our wipes are clinically tested to ensure they’re hypoallergenic, so parents can rest assured that they are not only protecting their little one’s sensitive skin, but also helping to protect the environment too.”

RRP: £2.50 | Stockist: