Kids Facemasks complement individual style

As children gradually return to school and the nation gets used to its ‘new normal’, an established children’s clothing brand is launching a range of stylish facemasks for kids aged between four and ten.

Designed in Newmarket by Selfie Craft Co, the Face It masks include a removable PM 2.5 activated carbon filter. They are 100% cotton in a variety of neutral and pastel shades and feature adjustable straps for fit and comfort. The moldable nose piece is especially helpful for children who wear glasses.

Gemma Treby, founder of Face It and Selfie Craft Co, commented: “I find the concept of my children wearing facemasks really quite uncomfortable, especially medical style masks, but as it’s now considered important we wanted to create a mask that is subtle instead of scary or overwhelming. These unique designs complement rather than dominate a child’s individual style and are super cool and comfy.”

The Face It masks are available in 10 different designs and can be purchased individually or as a collection. Each of the two collections has a set of five masks and five PM 2.5 activated carbon filters, all beautifully packaged in a gift box and wrapped in tissue paper.

“We have created a capsule wardrobe of facemasks so children not only have a choice but can also complement their mask with their outfit,” added Gemma.

The ten funky patterns are trend focused and include;

Whimsical Collection:

Rainbows, Pandas, Shooting Stars, Hearts and Eyelashes

Upbeat Collection:

Neo, Smileys, Shooting Stars, Space and Skate

Face It kids masks are reusable once washed and are available from and

For more information about Face It, please visit, email or call 01638 333321.