Illamasqua x Amy Winehouse Limited Edition Beauty Box
Leading makeup artistry brand Illamasqua is delighted to announce the launch of its partnership with the Amy Winehouse Foundation. One of the UK’s leading charities, they work to inspire children and young people to build their self-esteem and resilience, so that they can flourish.
The partnership is a two-part collaboration. Autumn 2021 sees the launch of a limited edition Beauty Box, inspired by Amy’s iconic look and makeup bag favourites, followed by a full collection launching in 2022. Part of the proceeds from this collaboration will go to the Amy Winehouse Foundation.
The affiliation was born when Illamasqua makeup products were discovered in Amy’s own makeup bag. ‘Amy embraced the imperfection, adding length and width to her eyeliner look until she was satisfied,’ says Naomi Parry, Amy’s stylist and friend. A testament to the bold and exaggerated, Amy’s legacy to redefine beauty, stepping outside the modern mould and empowering others to be themselves was a natural fit for Illamasqua, a British beauty brand encouraging others to embrace their individuality – something Amy did proudly.
Working closely with Amy’s family, the Illamasqua x Amy Winehouse Beauty Box pays homage to Amy’s beauty legacy. Renowned for her dramatic winged eyeliner and pink pout, this box features 6 essentials to recreate Amy’s look, including two of her Illamasqua favourites: a Cream Blusher in shade Pixie and Lipstick in the shade Over, reimagined in Illamasqua’s Sheer Veil formula.
Within this limited edition beauty box, Illamasqua explores Amy’s makeup bag as well as her hand-written notes and aspirations. With bespoke tissue paper based on Amy’s tattoos and print inspired by Camden Town, this Beauty Box will include a collectable magazine featuring an interview with Naomi Parry.
What’s in the box?
Cream Blusher- Pixie : One of Amy’s ultimate go-to makeup products, our Cream Blusher is the perfect product to highlight your cheekbones, shape your face and add a flush of colour.
Sheer Veil Lipstick- Over : A retro Illamasqua lipstick found in Amy’s makeup kit, we’ve reimagined her signature coral pink shade in our newest lipstick formulation: Sheer Veil.
Liquid Eyeliner- Back To Black: Our Liquid Eyeliner takes you Back to Black with pinpoint precision and single-swipe colour in a completely matte finish.
Masquara- Raven: Define and volumize for rock star-inspired lashes with our best-selling Masquara. The thick-bristle brush defines lashes from root to tip with an intense jet-black finish.
Eye Brow Cake- Camden: Give your eyebrows the edge with Eye Brow Cake in this limited-edition shade named after Amy’s London neighbourhood.
Corner False Lashes-Just Friends: Match Amy’s famous eye look with a striking lash line thanks to these handmade false lashes designed for the outer corner of the eyes.
The Illamasqua x Amy Winehouse Limited Edition Beauty Box is available exclusively at www.illamasqua.com
Launch Date: 30th September 2021 – pre-order(UK Only)