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Heidi Rose London Launches New Products

Luxurious Organic Robes, Dolls and a Pop Up Store featuring Baroni and Minnow Swim

Heidi Rose London, the premium children’s lifestyle brand by husband-and-wife duo Quinten and Lauren de Graaf, is delighted to launch a range of magical new products for Spring/Summer 2022. From whimsical dolls to the softest organic cotton cover ups, the new Heidi Rose products are joined by a very special Pop Up Store in collaboration with Minnow Swim and Baroni.

The new products, available now, include:

Eloise and Delilah Dolls

After spending many years collecting fabric dolls for her daughter Heidi Rose, founder Lauren de Graaf was inspired to create her own… meet Eloise and Delilah! These precious cotton dolls come fully dressed with a Peter Pan collared, bow-print blouse with floral bottoms, a beautiful gold-flecked tulle skirt, pink braided hair and little gold slippers that your tiny ballerina will love. Featuring adorable neon pink cheeks and a sweetly stitched love heart mouth as well as embroidered fluttery eyes, Eloise and Delilah are ready to become your little one’s new best friends.

Heidi Rose London Eloise and Delilah Dolls, £45, www.heidi-rose.com 

Augustus & Bonnie Robe Cover Ups

Available in two prints, the blue pinstripe/asterisk ‘Augustus’ and floral/pink bow ‘Bonnie’, these reversible robes are made from organic muslin cotton and feature gorgeous tasseled zipper pulls in contrasting neon green and pink, with adorable pointed hood. 

Perfect for after the bath, swimming pool or sea as well as for snuggling up on chillier evenings, the robes make a super versatile addition to any wardrobe – particularly ideal when you’re dealing with limited packing space! The robes are made from lightweight, super-soft 100% organic muslin cotton material, making them cosy, comfortable and easy to wear.

Heidi Rose London Bonnie Robe Cover Up and Augustus Robe Cover Up, £55 (Available in S/M or M/L), www.heidi-rose.com 

The Pop Up Store at Heidi Rose London

A curated collection of collection of their most beloved children’s brands, Lauren and Quinten are proud to present The Pop Up Store at Heidi Rose London. Featured brands include Minnow Swim, a Californian contemporary children’s swimwear label and Baroni, an Italian heritage brand from Florence specialising in traditional, high quality children’s clothing and linens. From sweet gingham swimming costumes to hand embroidered bibs and duvet sets, the products were hand picked to perfectly pair with Heidi Rose London’s signature collection.  

Visit The Pop Up Store at Heidi Rose London here: https://heidi-rose.com/pages/heidi-rose-pop-up-shop