Do you think with your head or your heart in business?

Recently I was asked by an associate ‘what does your heart say?’

This is a question that has caused me many dilemmas in the past, but a dilemma that some of us are faced with on a daily basis.

In my personal life I am someone who uses emotion to direct me down a path that I believe to be the correct one to follow, I use my intuition to listen to the messages behind the words I hear in my head, and it almost always ends up as the correct choice.

It leads me to ask myself should this be the same in business?

I have spoken with various people in different industries; when asked ‘do you think with your heart in business?’ some look at me in amazement like

I am alluding to some kind of taboo statement. This is where the debate starts!  Everyone has their own way of making judgments within their own

company or organisation. We tend to

assume that businesses decisions are made based upon rational grounds rather than

emotions and feelings. After asking some friends I had mixed answers, but to those who stated flat-out ‘head – my heart doesn’t come into it, business is business it’s not personal,’ I am sorry but I just don’t get it?

Everyone has emotion, we all use it in business and from time to time it comes out whether we like it or not. We are not machines – simply human. I have come to the conclusion that perhaps you need to have a little bit of both?

With logical thinking and a strong heart you could construct a well-balanced outcome.

My challenge to you is this, the next time you have to make a decision, ask yourself ‘what does my heart say?’ Take the courage to act on those feelings and trust yourself, your heart always knows best. Or if you aren’t quite ready to take that ‘leap of faith’ just yet, use your head to find a way of explaining why the emotional argument makes sense.