DARNLEY’S GIN SUSTAINABLE POUCHES
DARNLEY’S GIN LAUNCH THE PERFECT POUCH FOR THE SPECIAL WOMEN IN YOUR LIFE: SUSTAINABLE, REFILLABLE GIN POUCHES AVAILABLE IN THREE DELICIOUS FLAVOURS
Just in time for Mother’s Day, Darnley’s Gin announces the launch of its recyclable gin pouches, an eye-catching, unique present that gin-lovers can refill all year round. The gin pouches are available in 70cl for each of the Darnley’s Gin Original, Spiced Gin & Navy Strength products via their website at www.darnleysgin.com.
The pouches are part of Darnley’s Gin 2022 sustainability strategy, which aims to spread environmental awareness and sustainable practices throughout the brand. The new range is primarily aimed at existing fans, who can simply order their re-fill and decant the gin into their Darnley’s bottles before returning the pouch by Freepost back to Darnley’s HQ for recycling.
The range of pouches derives from the plastic material (grade 7) which is not only recycled but also weighs 50% less than a glass bottle of Darnley’s Gin to transport.
The current production process across all glass bottles is highly energy-intensive, making the pouches a more sustainable long term choice for fans. The associated emissions, in addition to the high temperatures required for the manufacturing process, make it more energy efficient for fans to purchase a glass bottle in the first instance before purchasing pouches to complement and refill them.
William Wemyss, Founder of Darnley’s Gin, commented: “Our sustainability plans for the brand are one of constant improvement and the launch of our gin pouches is part of this journey. We hope Darnley’s Gin fans will not only enjoy these gins on Mother’s Day, but also return the pouches so the full environmental benefits of this initiative can be realised”.