TOP

Brace the April Showers in Style this Spring

Polarn O. Pyret unveil this season’s essential outerwear

Spring is here and the great outdoors await, tempting little ones with forest walks, muddy puddles, den building and trips to the park. Providing children aged 0-12 years with the ultimate gear for great adventures, Polarn O. Pyret is thrilled to unveil its Spring / Summer Outerwear collection, perfect for tackling those April showers! 

Packed full of seasonal colours, floral prints and new technical features, the wet weather experts have yet again proven they’re top of their game when it comes to designing stylish, high-quality outerwear. 

This season sees the arrival of a brand-new jacket with a genius magnetic zip. Available in two colours (navy and purple), the soft and smooth shell jacket features an innovative magnetic zip clasp, making it super easy for children to dress themselves. One thing’s for certain, it will save a few precious seconds when trying to get the kids out of the house! 

New for Spring is an updated version of the bestselling recycled polyester waterproof fleece. Customers can now choose the longline version, which is longer in the fit and has an integrated elastic at the waist, giving it a truly stylish look. It looks fabulous teamed up with leggings and provides the perfect layer of lightweight, waterproof warmth as we transition into Spring. This item is available in a plain purple or striking animal print. With anti-pill and fast-drying fabric, it’s also super easy to care for and continues to look great after multiple washes. 

Also launching is the brand-new anti-pill Soft Kid’s Fleece – a cosy must have for every young explorer! It’s available in three coloured block versions and two plain colours, with a handy full-zip featuring a reflective pull.

The ultimate jacket for walking, exploring, going on the school run and everything in between is the Lightweight Shell Kid’s Jacket, now available in two amazing prints including fun woodland creatures or a blue floral ditsy design. Not forgetting the truly vibrant 100% waterproof raincoat, covered in bold purple, orange and green flowers, it’s just fabulous!  The perfect coat for jumping in muddy puddles, promising to keep little ones warm and dry even in the heaviest of downpours.

In addition to all the newness, customers can look forward to new colours in POP classics including the Waterproof Shell Jacket, Water Resistant Puffer Jacket, Waterproof Shell Trousers, Pramsuits and Overalls. To top off your look, don’t miss the brand’s range of striped beanies, snoods, gloves, mittens and thermals – there’s something for everyone. 

Best of all, once your little ones have outgrown their PO.P outerwear, the brand promises to exchange all pre-loved outerwear stock for vouchers so they can quickly recycle the garments into the PO.P Second-hand scheme.

Commenting on the new SS22 outerwear, Mats Nilsson, Polarn O. Pyret’s UK Managing Director said:

“Our outerwear is something we truly pride ourselves on and we know parents trust. As the world becomes more environmentally aware, we’ve noticed parents are looking to buy less, and prioritising styles that offer versatility and longevity. Our bestselling outerwear has been created using sustainable materials and designed to ensure unbeatable performance. Garments can withstand all weather, giving children the clothing, they need to continue outdoor play.”

www.polarnopyret.co.uk