Awareness For Women Self-Esteem & Mental Health

Rose & Caramel Raises Awareness For Women Self-Esteem & Mental Health With ‘I TAN FOR ME’ Campaign…

British brand, Rose & Caramel, launches the ‘I TAN FOR ME’ Campaign to raise awareness for women’s self-esteem and mental health, as the company was inspired, by heart touching stories & photos, shared to them by their own die hard fans- of how the brand’s products has given individuals more self and body confidence, to how it has helped cover up side effects on skin caused by endometriosis.

Owner and entrepreneur, Rosie Greenhalgh, was not only touched about how her products could impact individual lives of women, to give back such declarations of support and encouragement to the company and brand, but she asked herself where her own obsession with fake tan began; and what she could do back for a community of women in the UK hit hard by self-esteem and mental health issues.

Rosie’s own story started aged 11: with an extremely pale complexion found it hard to achieve the desired ‘tanned’ look she was seeking (and one that her friends at school would be sporting after or over the summer months/holidays). As a surprise, her mother allowed her to buy her first bottle of fake tan.

“It was from The Body Shop a thin lotion with a watermelon scent. I can’t believe the detail I can remember about it, I applied it and woke up extremely brown and went to school the next day feeling the best I had ever felt, I mean I finally felt like I looked good and all the girls said wow look at the colour of you I didn’t tell a soul it was fake…… until dinner time and someone on the yard said oh my god look at her hands…. they were bright orange! I mean illuminous. Luckily even though I was dying inside I managed to laugh it off!! So, I guess that was the start of a lifelong relationship that developed between myself and self-tan.” – CEO, Rosie Greenhalgh

The campaign is for all customers and women, to feel comfortable in their own skin, and to say: ‘I TAN FOR ME’- that the product or look or statement is to encourage one to be the ME and be the BEST version of her possible self. A social media campaign will be launched for customers to share on social networks and channels of before and after photos. For each post shared, Rose & Caramel will donate £5 to leading mental health charity- for better mental health in the U.K.

To read more stories from those who have shared or inspired this campaign please head to:

For social media- please tag @roseandcaramel #roseandcaramel #roseandcaramelconfidence #itanforme