aden + anais launches its cosy ‘snuggle knit’ collection

aden + anais, the baby brand widely known for its iconic muslin swaddles and lifestyle products, is delighted to announce the launch of the snuggle knit collection, which promises to be the brand’s cosiest collection ever, keeping your bundle of joy as snug as a bug.

The supremely soft and snuggly collection launches with a range of five products and is available in a choice of three prints – navy stripe, rosettes and heather grey.

Snuggle Knit Gift Sets (£34 and £65.50)

For the perfect gift, the snuggle knit swaddle gift set (£34.00) and newborn gift sets (£65.50) are a wonderful way to welcome a precious new baby into the world. The snuggle knit swaddle gift set comes with a hat and swaddle blanket and is available in the navy stripe and heather grey prints; while the newborn gift set comes with a knotted gown, swaddle blanket, hat and bandana bib (which is exclusive to the snuggle knit newborn gift set) and is available in all three prints. The snuggle knit bandana bib is not only stylish, but is also fantastic at soaking up dribbles. Made with the same fabulously soft fabric as the rest of the range, bandana bibs don’t get comfier than this!

Snuggle Knit Knotted Gown (£23.00, 0-3m)

Tricky nighttime nappy changes are a thing of the past with the snuggle knit knotted gown’s innovative tie bottom for easy changing, removing the need to pull the gown over baby’s head. An additional clever design feature is the inclusion of fold-over cuffs to prevent any accidental scratches. With safety and comfort at the forefront of its design, the snuggle knit knotted gown is perfect for keeping babies secure and cosy, whatever the weather.

Snuggle Knit Hat (£11.00, 0-3m)

The adorable snuggle knit hat grows with baby thanks to its clever stretchy fabric and is designed to be worn all year-round preventing baby from losing heat from their head and ensuring they are always comfortable.

Snuggle Knit Swaddle Blanket (£25.00)

The ultra-versatile snuggle knit swaddle blanket is designed to be loved from birth and beyond. Not only can it be used for bedtime snuggles, but also for tummy time, as a nursing cover, changing mat and much more.

Snuggle Knit Lovey (£18.50)

Perfect for babies and toddlers alike, the snuggle knit lovey comforter will be much-loved by little ones thanks to its stretchy and super soft design, providing calm and comfort at any time of the day.

The new snuggle knit collection is available from