ABSOLUT ELYX BOUTIQUE AND SUNNYLIFE RELAUNCH AND THE SUNSHINE CALLING EDITION
The Limited-Edition Collection Returns with Playful Summer Accessories Including the Copper Coupe Floatie, Luxe Banana Leaf Print Towel, Sun Visor, Beach Cups and Icy Martini Moulds
After a sold-out first release last year, Absolut Elyx Boutique, the lifestyle expression of Absolut Elyx Vodka, launches The Sunshine Calling Edition for a second summer today. In partnership with Sunnylife, Australia’s leading summer lifestyle brand, Absolut Elyx is re-stocking the season’s must-have accessories via their online boutique.
The Sunshine Calling Edition features a collection of five summer accessories designed to capture Absolut Elyx’s signature glamour and style, paired with Sunnylife’s expertise in creating unique items that enhance the best parts of the sun. The collection includes a glimmering copper colored pool floatie in the shape of a cocktail coupe, a banana leaf print towel, banana leaf print visor, icy martini moulds, and copper beach cups. Available exclusively through Absolut Elyx Boutique’s online store, The Sunshine Calling Edition is inspired by the laid-back culture of the Sunnylife brand, providing a range of essentials for the return of summer vacations.
“With Absolut Elyx, we always endeavor to challenge the normal conventions associated with luxury vodka, to create new things that are uniquely playful, luxurious, and eclectic,” says Miranda Dickson, Global Brand Director of Absolut Elyx. “In Sunnylife, a brand that embodies summer lifestyle, we have found a spirited partner whose ethos perfectly complements ours. We hope this collection brings sunshine and Martinis to our fans’ long-awaited vacations this summer.”
For creating martini variations at home or away, the Icy Martini Moulds turn the classic Absolut Elyx martini into refreshing part-cocktail, part-popsicle twists, bursting with flavor. Signature Icy Martini recipes include the Pineapple Grapefruit Icy Martini (Absolut Elyx Vodka, Pineapple Juice, Grapefruit Juice, Coconut Water) and the Watermelon Basil (Absolut Elyx Vodka, Watermelon Juice, Basil Leaves). What would summer be without Icy Martini Moulds to add an extra sense of fun to Martini making?
Absolut Elyx has a storied history of partnering with disruptive creatives. Through this collaboration with Sunnylife, they showcase Elyx as a distinct brand unto itself, expanding its boundaries beyond liquor and into lifestyle and culture. Each item in TheSunshine Calling Edition is designed using Absolut Elyx’s signature copper, and banana leaf pattern, it includes:
- Cocktail Cup Beach Set – a set of two, durable cocktail vessels for enjoying drinks by or in the pool
- Icy Martini Moulds – moulds for creating refreshing Absolut Elyx martinis in ice-pop form
- Copper Coupe Floatie – a glittered, copper, lie-on inflatable that pays tribute to the timeless copper coupe motif
- Luxe Towel – a large pool towel with ultra pink tassels, printed with the signature Absolut Elyx banana leaf pattern
- Sun Visor – chic summer headwear designed with the signature banana leaf pattern and inspired by classic laid-back Californian style
In addition to the individual collection items, Absolut Elyx has also launched two Sunshine Kits. The carefully curated Sunshine Kits and Bundles include a selection of items from the limited-edition collection, designed for at-home celebrations, vacations, and for gifting the spirit of summer. They include:
- Sunshine Birthday Bundle: 1 x Copper Coupe Floatie, 1 x Luxe Towel, 1 x Sun Visor, 1 x Set of 2 Copper Beach Cup, 1 x Set of 4 Icy Martini Moulds
- Rainbow Birthday Bundle: 1 x Copper Coupe Floatie, 1 x Luxe Towel, 1 x Sun Visor, 1 x Rainbow Cup, 1 x Set of 4 Icy Martini Moulds