A calmer bedtime… with JOHNSON’S® Baby

Following the clock change recently, JOHNSON’S® Baby is here to help with their first and only bedtime routine clinically proven* to help babies and toddlers sleep better in just one week.

The power of gentle scents is key to every baby’s developmental milestones. Scent holds a strong connection to emotion, not just for adults, but for babies as well and plays a crucial role in the bonding process between parent and child. Decades of research have shown that multi-sensory experiences are a key part of happy, healthy baby development.

Their unique JOHNSON’S® Bedtime NaturalCalmTM fragrance is centered around soft floral and powdery notes to help soothe baby before bed. JOHNSON’S® understands how special bedtime is to parents and their little ones and want to ensure it’s as calm as possible to create memorable moments, with the help of our known and loved scents along with a soothing bath and massage.

Rebecca Bennett, skincare expert at Johnson & Johnson comments:

“Bedtime is a special time for both baby and parent and can set the foundations of a good night’s sleep for years to come. Your baby will be more relaxed if he / she knows what’s coming next, so it’s a good idea to establish the routine as soon as possible – as young as 6 – 8 weeks. Start by following a set pattern every night, i.e. bath time with familiar products / scents, baby massage, nappy change, lights off, singing a lullaby / reading a story etc. The routine will help to relax your baby – preparing them to fall asleep easier and quicker. Stick to your routine as best you can even when you’re not home – it can make it easier for your baby to settle down in unfamiliar surroundings”.

Step 1: Warm Bath: Bath time is the perfect, relaxing way to start baby’s pre-bed routine. Use a baby wash with a calming and familiar scent, such as Bedtime bath.

Step 2: Gentle Massage: Follow bath time with a soothing baby massage, the perfect way to make baby feel secure, loved and ready for sleep. Use a baby lotion with a relaxing scent, such as Bedtime lotion, to soothe before bed.

Step 3: Quiet Time: Finally, send little one off into the land of nod with a little quiet time for baby to give parents more chance of some quiet time for them. Keep the atmosphere calm and cozy and help baby wind down further by reading, singing or playing a lullaby. Try one of the JOHNSON’S® lullabies here.


*Routine consists of bath, massage and quiet time. Tested on babies 7months+. 1 week+ use.