A Bouncer Refresh for BabyBjörn

BabyBjörn are happy to present new additions to their beloved baby bouncer assortment. Available from 18 August 2021 there will be two new colours for Bouncer Bliss in mesh and new colours and a lighter frame for the Bouncer Balance Soft, giving parents more options to suit their home and theirs, and their baby’s style.

A BabyBjörn Bouncer is a cozy place for a baby to play or rest close by, while mum or dad takes a shower or prepares a meal. The baby bouncer rocks gently when the baby kicks their legs or waves their arms. No batteries needed – the baby bouncer runs on pure fun! Playing in the baby bouncer also helps the baby to develop their motor skills and balance. Bouncer Bliss can be used from newborn and up to the age of 2 years.

In 1961, Björn Jakobson had an idea for a product during a trip to the US. He developed the classic bouncer, a revolutionary product for it’s time, and started a company with his sister-in-law Elsa Jakobson. The following year he met his wife Lillemor, a textile designer, and the family gradually grew to six. This new generation became a constant source of inspiration and new development projects for the company, which launched products on a regular basis. The company launched its first baby carrier in 1973, and exports represented a large portion of sales already then. In 1991, the company launched a baby carrier that took the world by storm and was worn by many parents, some of them very famous.

Today, BabyBjörn’s range includes baby carriers, bouncers, cribs, kitchen products and bathroom products. Its products are available in more than 50 markets in Europe, Asia and North America. In 2018 Björn and Lillemor Jakobson handed over ownership to the next generation, who are running the company together with CEO Stina Westerstad and the Board in line with the same vision and values as always. The desire to make life easier for families with small children and the early days together even more fun is stronger than ever.

Caring for the next generation is the cornerstone of the company, which is now celebrating 60 years of closeness and love between parents and babies.