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Wrap baby in a soothing hug with aden + anais…

A new cotton-rich collection with just the right amount of stretch to keep newborns comfy and secure

Adding to the breadth of fabric options for its modern swaddles and premium babywear offerings, aden + anaisTM introduces the new comfort knit collection, featuring cotton-rich essentials perfect for newborn babies. Delivering superior stretch and optimal comfort all day, the collection includes a multi-use swaddle, and a knotted gown and hat. Designed to keep baby comfy and content all while in style, the comfort knit collection features four hand-drawn designs exclusive to aden + anais: Blue Moon (online exclusive), Perennial, Zebra Plant, and Jade Giraffe.

“The comfort knit collection is a perfect addition to our product offering because of its new, comfy, cotton-rich fabric, which rounds out our traditional muslin products, and expands on our recently launched snuggle knit collection,” said Christina Campisi, Director of Integrated Marketing, aden + anais. “Perfectly timed for spring, the collection’s patterns are refreshing and timeless, making them a great gift, outfit or accessory for all of ‘baby’s firsts.”

“The comfort knit collection is designed with newborns in mind, its super soft cotton-rich fabric offers just the right amount of stretch, ensuring baby’s maximum comfort and security,” said Alexis Jaffré, Director of Merchandising, aden + anais. “It’s an optimal fabric for swaddling due to its quality and stretch and the knotted gown and hat keep baby comfy all year round.”

This new, premium collection is a must-have for new parents and the perfect gift for newborns and baby showers. Product features and pricing are as follows:

comfort knit large swaddle blanket (£25.00): Made from a breathable cotton-rich fabric, the large swaddle blanket is slightly stretchy and oh-so-soft, offering comfort for baby and versatility for parents.

comfort knit gift set including knotted gown and hat (£27.50): The knotted gown and hat set includes a one- size-fits-all knotted baby hat that grows with little ones and a knotted gown with an easy access tie bottom. The flexible neckline of the knotted gown is great for easy changing, allowing baby to slip in and out without the need to pull the gown over their head. The inclusion of fold-over cuffs are intended to prevent any accidental scratches.

The comfort knit collection features four custom, hand drawn prints highlighting fashion and colours trends seen in the children’s market. The new hand-designed prints are available across the entire comfort knit collection, and include:

Blue Moon (online only) – celestial reflections of the moon delicately placed on a neutral chambray sky. Perennial – hand painted garden, pure and delicate, with flowers that dance amongst each other.

Zebra Plant – celebrating hand drawn banana leaves. Modern and clean, this print is the perfect neutral. Jade Giraffe – hand stamped giraffes prance along together in neutral tones creating a colour block effect.

The aden + anais comfort knit collection is available on www.adenandanais.co.uk and from selected retailers nationwide. For more information, follow us on Instagram @adenandanais, and share your aden + anais comfort knit collection stories by tagging #comfortknit.

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