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The ultimate fashion fix…

Watch out ladies of Beccles, there’s new shop on the block…

A new independent boutique has recently opened in the centre of Beccles.

Based at ‘The Tower House’ next to St Michael’s church, here you will find a range of individual, yet affordable fashion.


Owners Lauren Heaney and Sean Law opened their doors for the first time at their launch event of May 23rd, allowing ladies and gents to take a sneak peak at what’s been going on inside. Rachel Ducker spoke to Lauren to see how the idea became a reality.

So Lauren, clearly you have a good eye for fashion, how did Auburn come about?

I have always had a passion for clothing and style. Having worked within the clothing industry since I left school I realised I didn’t want to go to college or university – my dream has always been to have a boutique of my own. Lucky for me, Sean shared the same passion, so we decided to go for it and the rest is history!


What brands do you currently stock?

We stock ‘ICHI’, which is beautifully feminine and unique. ‘Anonyme’, which is designed and made in Rome, versatility is key with ‘Anonyme’, they make pieces, which are perfect for days and nights! ‘Suzy D’, which specialises in gorgeous Italian cottons and silk… perfect for the “oversized” style! Which we all love! We have some amazing autumn/winter collections coming from ‘NÚ’ and ‘Circle Of Trust’, both companies are Danish.

Apart from being independent, how is Auburn different?

I travel far and wide to buy and bring back individual pieces, which can’t be found on the high street! We are here to recommend different styles and help a customer on a one to one basis in a calm, friendly and fun atmosphere, which makes us different from everyone else!


What can customers expect when they come and see you?

A very warm welcome, fabulous fashion at some amazing prices! Shopping made fun!

Bounce Magazine wishes Auburn the best of luck!

Keep up to date with the latest trends by following Auburn’s Facebook page

39 New Market, Beccles, Suffolk, NR34 9HE

Monday – Saturday – 9.30am – 5pm

Closed Sunday’s & Bank Holidays.

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