YNot? is not just a brand, it’s a way of life. The brand name is a stylised contraction of the expression ‘why not?’, which typifies the brands fans’ attitude to life, viewing it as an adventure where you’ve got to try everything once.
It is at the same time a question and an answer, symbolising the freedom that everyone should have to express themselves by going beyond their habits and comfort zones.
YNot? products represent a fusion of traditional craft and materials such as leather and modern style and construction, but always maintaining design originality, attention to detail and quality.
YNot? opened its first branded shop in Milan, in June 2016. Located in the heart of Milan’s fashion district, the boutique’s design is inspired by the aesthetic philosophy of the brand. You can now find them in over 800 shops across Europe.
BOUNCE LOVES: YNot Carrie…
The Carrie range is a collection of traditional styles re imagined, real leather, in modern and vibrant colours while remaining true to the quality of long-established methods of construction. Attention to detail is paramount and the exterior colour is replicated on the inside in leather detailing, piping and the brand’s logo. The quirky shapes of the Carrie range include camera bags, bowler bags and unique clutches in confident colours, because confidence is key they say.
View the full product range here > https://www.ynotfashion.co.uk/