Artisan coffee creators Paddy & Scott’s have announced ambitious plans to provide customers with a new interactive experience.
The renowned Suffolk business has teamed up with award-winning businesswoman Rachel Ducker who will be in charge of boosting online retail sales.
Rachel said: “I am thrilled about the opportunity I have been given to work with Paddy & Scott’s. I’ve always been a big fan of their coffee and I feel privileged to now be a part of the team.
“Between us, I believe our knowledge and passion within the industry will take the brand to new and interesting places.
“We have some very exciting times ahead for the retail side of the business and I am ready to come up with some mind-blowing ideas for 2016 – I urge everyone to watch this space.”
Founded in Earl Soham, Paddy & Scott’s have organically grown as a company and now boast thriving high street coffee shops in Framlingham, Hadleigh, Bury St Edmunds, as well as operating in over 45 branded outlets across the country and over 700 trade outlets.
This equates to around 100,000 cups of Paddy & Scott’s coffee being consumed per day, totalling 320,000 kilos of coffee per year.
Scott Russell, co-founder of Paddy & Scott’s, said they now felt the time was right to push further ahead with online retail sales, admitting: “We’ve been talking with Rachel for a couple of years now.
“Both Paddy and I like her approach to business and effervescent personality, but we have been waiting for the right project.”
Future plans include giving online customers bespoke offers matched to their tastes as well as food pairing with a big online marketing drive planned for Valentine’s Day. The partnership will also see the launch of a new customer-funded coffee community where a limited number of members can opt to pay a small monthly fee to help fund independent coffee plantations in return for a monthly supply of rarer, specialised coffees not available to the general public.
Rachel, 29, is a former East of England young businesswoman of the year and also heads Apparition Marketing and Design, Bounce Magazine and The Suffolk Hamper.